An indepenedent Interim Report has been released on the Amateur Swimming Association's Everyday Swim programme, which contains significant findings for the sport and activity industries.

The Sport Industry Research Centre at Sheffield Hallam University was jointly commissioned by the ASA and Sport England to undertake the monitoring and evaluation of Everyday Swim, and staff from SIRC have been working closely with the local pilot areas from the outset.

CLICK HERE to view the Telford & Wrekin interim report.

The full report is available to view on the Everyday Swim website.

Everyday Swim is a national pilot project, led by the Amateur Swimming Association and funded by Sport England, which aims to break down the barriers to swimming and provide best practice examples to be used across the country. Sport England has committed to invest £3m into Everyday Swim over a three-year period.

Olympic gold medallist Duncan Goodhew is the Everyday Swim Ambassador.